New Manager Support & AI Execution | SquareTen

For owner-managed businesses in Warwickshire & the West Midlands

New managers who can lead. AI that actually gets used.

You've promoted good people and they're struggling. Your team has tried AI and nothing's really changed. I fix both — hands-on, in your business, until it works.

Book a 20-minute discovery call See how I help

MBA, Aston University · Goldman Sachs 10KSB Alumni · 25+ years running businesses · Successful business exits

Two problems. Practical fixes.

Pick one, or both. No generic courses. Everything is built around your people and your processes.

01

New Manager Support

Turn your best people into managers who lead — not just cope.

For first-time and "accidental" managers. The ones who were great at the job, got promoted, and were never shown how to manage people.

What changes

  • Difficult conversations happen, not get put off
  • Performance reviews that actually mean something
  • Absence and wellbeing handled with confidence
  • Problems solved by the manager — not passed to you or HR
  • A team that trusts its manager to make decisions

How it's delivered

  • Half-day sessions, on-site or hybrid
  • Your real challenges, not case studies
  • One-to-one coaching between sessions so it sticks
02

AI Execution

Stop experimenting. Start getting results.

Most businesses have tried ChatGPT or Copilot. Few have changed how work gets done. I help you pick the right jobs for AI, put it into your processes, and make sure your team uses it — safely.

What changes

  • A clear list of where AI saves you time and money
  • AI built into real workflows, not left as a side project
  • Your team confident to use it — including the sceptics
  • Simple rules on data, GDPR and safe use
  • Measured results, so you know it's working

How it's delivered

  • AI Readiness Assessment to find the quick wins
  • On-site sessions using your own processes
  • Follow-up support until it's part of the day job

Sound familiar?

  • You promoted your best people. Now they're struggling to manage.
  • Every problem still lands on your desk.
  • The team "uses AI", but nothing's really changed.
  • You can't release people for long courses. And generic training doesn't land.

How it works

A 20-minute call

An honest chat about where you are. No pitch. If I'm not the right fit, I'll say so.

A clear plan

What to tackle first, how long it takes, and what it costs. Agreed up front.

Hands-on delivery

Short, focused sessions built around your diary. Minimal disruption.

Follow-through

I stay with it until the change sticks. That's the bit most training misses.

About me

I've been in your shoes.

I'm Russell Fraser. I've spent 25+ years running businesses across travel, airlines, tour operating and hospitality.

I've built companies, exited them, and led a business through administration and out the other side. I know what it's like when the people side gets hard — and when there's no one to ask.

Now I work with a small number of owner-managed businesses as a coach, mentor and fractional director. I'm based near Stratford-upon-Avon.

25+ yearsRunning and growing businesses
35+ jobs savedLeading Quest Travel's rescue and relaunch
MBA, Aston UniversityPlus Goldman Sachs 10,000 Small Businesses alumnus
Built and exitedSeveral businesses of my own

Let's have a chat.

I'm taking on a small number of new clients. Book a 20-minute discovery call. No obligation, no pressure — just an honest conversation.

Book your call

Or call 07930 283615 · russell.fraser@squareten.co.uk