About Russ
Your best people got promoted. Now they need to lead. And your team has tried AI, but nothing has really changed. I fix both.
I'm Russell Fraser. For 30+ years I've run businesses, built teams and developed managers, from director level in multinational organisations to building, scaling and exiting my own businesses. I back that with an MBA with distinction from Aston University.
Now I put that experience to work in your business:
- Leadership and manager development: turning first-time managers into leaders your team trusts.
- AI implementation: getting AI out of the "trying it" stage and into the way your business actually runs.
Practical, SME-sized support. Short sessions, real problems, and follow-through until it sticks.
You are the driving force—the entrepreneur who built this business from the ground up.
Your effort, desire, vision, and dedication; you need to ensure those efforts deliver the profits you deserve.
You will benefit from the guiding powerful coaching combination of my three-tiered knowledge: corporate leadership, MBA scrutiny, and the hard-won, hands-on knowledge of a successful entrepreneur. This blend perfectly integrates insight and theory with actionable, implementable growth and profitability strategies tailored for you.
I believe in life long learning and since focusing my time as a business coach and mentor I have gained business coach certification and awarded a Master of Business Administration, with distinction from Aston University Business School.
A graduate and alumni of the Goldman Sachs 10,000 small business programme and formerly a Visiting Fellow of Aston University.
This is not intended to impress or overwhelm as I am at ease and happy to be working with a solo entrepreneur in a start-up as I am supporting business owners and providing Fractional Director support.
