Didgigo in the UK.
That's me.

I'm Russ Fraser, Didgigo's UK partner. It's a long-term fractional role, run through SquareTen, the business I own and lead.

Request a call back Sole UK partner · 25+ years in travel · Based in Warwickshire
Russ Fraser, Didgigo's sole UK partner

Your expertise, beautifully shown.

Didgigo is an Australian travel technology business. It works with independent travel advisors and specialist tour operators on bespoke long-haul trips.

The trip doesn't end when your client gets home. Your brand shouldn't either. Your name goes on everything. Not ours.

01

Printed travel journal

The whole trip in a premium book. The thing your client keeps.

02

Branded e-documents

Their travel documents, in your brand.

03

Tripigo app

The same trip on their phone, on the road.

The UK market. That's my job.

If you're a UK travel business, you deal with me.

  • The UK plan and proposition
  • Advisors, tour operators and travel networks
  • New business and the sales pipeline
  • Trade content and campaigns
  • Trade events
  • The link to the team in Australia

I've been in your seat.

I started in retail travel before joining Lunn Poly to create an in-house airfare unit. Progressing to a senior commercial role managing supplier relationships. Since then: British Airways, Airtours, Quest Travel, Silverjet and Western and Oriental Travel.

At Quest, a bespoke long-haul operator, I helped lead the business through a rescue and refinancing. It secured 35+ jobs.

I also hold an MBA with distinction from Aston University, and I'm a Goldman Sachs 10,000 Small Businesses alumnus.

SquareTen is my business.

It's how I work with Didgigo. It's also where I work as a part-time senior director for owner-managed businesses.

See how I work with other businesses

Want to talk?

Tell me what you're working on. No pitch. If Didgigo's a fit, we'll both know quickly.

Request a call back